Bangkok (26 July 2024) Major Development PCL., the esteemed developer known for its high-end and pet family residences, implements marketing strategies for landed residential projects in the second half of 2024. Under the Crafting Lifescape to Excellence concept, the company has launched the brand MILFORD — private luxury townhome — as a new addition to its Wellness Luxury portfolio. Available at two locations namely MILFORD Ladprao – Ramkhamhaeng and Milford Private Home Studio Ladprao, the company recently debuts MILFORD Ladprao – Ramkhamhaeng under the concept of “English Eclectic Design” where British vibe is incorporated into full-fledged functions for perfect living. The 2 MILFORD projects are valued at 1.7 billion baht with special offers and a maximum discount of 500,000 baht. Pre-sale takes place from 17 to 18 August.

Ms. Natha Kittiaksorn, Deputy Chief Executive Officer of Major Development PCL, said “The company continues to introduce a wide variety of residential projects under the Crafting Lifescape to Excellence concept with our commitment to create a new living value for residents to assure good quality of life on a daily basis. The company also highlights its diversify revenue strategy  in order to ensure the brand more strength, flexibility and balance while also expanding its real estate portfolio especially landed residential projects which garner highly positive feedback from customers.”

“With our commitment to maintain and deliver the MAJOR Craft & Quality standard, today customers have confidence towards the quality of projects under the company’s various brands. With ongoing development for sustainable business growth, the company looks to study the growth of residential trends, residential demands, consumer behaviors and area potential in order to analyze and crystalize targets and project patterns. For instance, in the growing Krungthep Kreetha neighborhood, Major Development has developed Malton Gates Krungthep Kreetha, a luxury single-house project, as a brand to spearhead the sales, and over 60% of the units are currently sold. Another interesting and growing neighborhood is Ladprao – Ramkhamhaeng with two connecting BTS lines which are the orange and yellow lines while also connecting to three major roads namely Ramkhamhaeng, Ladprao and Praditmanutham. Based on area analysis, it is found that there is no supply left for landed housing projects especially townhomes. Having been aware of a marketing opportunity for a new type of product, Major Development has developed a private luxury townhome project under the brand “MILFORD”, a Wellness Luxury brand that adds to the company’s portfolio. With its unique brand positioning featuring living lifestyle that responds to the need of customers both in terms of residential standards and lifestyles, the brand now introduces two projects as an alternative for customers. They are MILFORD Ladprao – Ramkhamhaeng and Milford Private Home Studio Ladprao, both valued at a total of 1.7 billion baht.

Khun Natha added that “The first location is MILFORD Ladprao – Ramkhamhaeng which is created under the “English Eclectic Design” concept. The project incorporates the British vibe and atmosphere both inside and outside the building. With the area of 24.5 to 72sqw and usable area of over 237 to 498sqm, the project comprises only 84 units. The 3.5-storey customized interior features 3 to 5 bedrooms and full-fledged functions. The first floor is a comfy, airy Double Volume living room with the floor-to-ceiling height of 5.85 meters, plus a multi-purpose area that can be perfectly transformed into a study room or an elderly bedroom. The first floor also comes with a wide view of lighting and verdant green garden on the side. The mezzanine up to the third floor features two rooms, one in the front and the other at the back. A special front-and-back zoning design highlights the green space or Private Courtyard accessible by all stories. This is also to add more lighting to the house. Among the highlight is a large-sized Glass Sky Box from where residents can enjoy the view from the front of the house at all times. Additionally, the project also features a wide array of facilities for living comfort including an elevator*. The common area features a three-storeyClubhouse with a gym, swimming pool, co-working space as well as large green area and public park. Pet Park is also available to ensure equal happiness for pets and their human friends.”

In terms of location, Ladprao – Ramkhamhaeng is considered a highly potential area with a Creative Hub as a center of creativity and modern offices. The neighborhood has been recognized as a highly populated residential area with lots of academic institutes. Hence, it is surrounded by a lot of facilities be they shopping malls, department stores and lifestyle malls, not to mention large lifestyle shopping complexes such as Central Ladprao, Union Mall, Chatuchak Market, Queen Sirikit Park, Horwang School, Paolo Kaset Hospital and many more. All these perfectly respond to the need and lifestyle of both residents and students. The neighborhood is also connected with the mass transportation system including the orange line that connects east and west Bangkok and the yellow line that bridges north Bangkok to the east and the south. With a future mass transit connection to the brown line, the area stands strong as a potential neighborhood ready to meet the area expansion and ensure convenience in traveling to places.

The second location is Milford Private Home Studio Ladprao, a special project that guarantees ultimate privacy both in terms of design and creative functions. It can be transformed into various styles and practicality be they home office or studio — a reflection of identity and lifestyle of its owner. With up to 6 parking spaces, the residence comes with the area of 29.1 to 39.2sqw and usable area of 329 to 331sqm. The project is connected to Ladprao, Ratchadaphisek and Vipawadee-Rangsit Road as well as many leading department stores.

To welcome MILFORD Ladprao – Ramkhamhaeng potential customers for site visit and booking, Major Development is launching the pre-sale on 17 to 18 August 2024 with exclusive offers and special promotions including a maximum discount of 500,000 baht.

“The launch of “MILFORD” is expected to receive positive feedbacks from target customers. Also the arrival of “MILFORD” will serve as a significant piece of jigsaw to balance the company’s real estate development portfolio between condominium and landed residential projects and to ensure consistent revenues for the company, according to the development ratio designated by Major Development which sees 60% condominium and 40% landed housing projects. “MILFORD” will be a reflection of excellence where craft and quality combine and incorporate into the company’s commitment to bring residential projects to the next level in order to fully enhance people’s living quality and lifestyle in all contexts as a Lifescape Developer.” Khun Natha concluded.

For more details and pre-sale registration, call 02-116-1111 or LINE : https://bit.ly/majorline-fb.
*Terms and conditions as stipulated by the company.

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